About us

Sharp Sharp is a design company which combines creativity with effectiveness in an empathetic, inclusive approach. We deliver results for our clients by involving them in the creative process, and incorporating audience research and testing into our projects to inform and steer the creative result.

We are adventurous and are adept at covering a range of creative territories including branding, digital, video and print. Our fellow travellers include clients from the entertainment industry such as Warner Bros, Entertainment One plus those from a selection of other industries such as Ocean Spray and Save the Children.

We are highly flexible and deliver excellent value with our associate-based structure. This enables us to apply our approach to projects of all sizes. Steve McInerny directs each project personally, supplementing his design direction and hands-on design work with support from his network of associates and collaborators as required.  

Sharp Sharp Creative was founded by Steve McInerny as a limited company (no. 11616398). We are insured for professional indemnity, public liability and have IR35 cover for Steve’s freelance bookings.

Steve has over 20 years’ experience in the design world. He both directs and undertakes hands-on creative work for a variety of projects encompassing branding, digital, video, print and experiential. Steve is an Associate at Hoxby, where he undertakes design direction, creative lead and design work for their blue chip clients including AIA, Merck and B Lab. His past experience includes building and leading an award-winning design and video editing team at global TV producer Fremantle, as well as roles at The Natural History Museum and design agencies.

Awards and other activities

2020 Forty over 40 Nominated and voted in to this ‘top 40’ of people over 40 years old working in Media, Marketing and Advertising

2017 In-House Design Awards nomination Best Example of Internal Collaboration within the Business

2015 Promax BDA UK awards nomination Best Use of Digital

2015 Fresh Creative Awards nomination Best In-house Design Team

Founder and Chair of UK charity Think Malawi

Ella is a copywriter from a creative agency background, with clients across professional services, healthcare, and not-for-profit industries. Years of experience with talented creative teams have given her a deep understanding of copy that can both lead and complement a strong creative concept. Where words can be used to elevate an idea, Ella crafts them into compelling brand messages, digital marketing campaigns and everything in between. Find out more about Ella on her LinkedIn profile.

Evan is a strategist who collaborates with companies on their products, brands, and messaging. It might be a naming project or building a whole brand from scratch – he enjoys working with them to think through the knotty problems.

He helps companies articulate their vision, and set out ways to achieve that vision. He enables them to find a unique tone of voice and the language to speak to their audiences. Whether startups or well established companies, he partners with them to create and evolve an offering that stands out. His experience is wide ranging, from TV and media to deep tech. 

Before moving into digital tech, he worked for years in urban design and architecture so has a strong grasp of policy, social engagement and community information. He’s still very interested in how the digital and physical intersect. Evan’s consultancy website is studiojunction.io

Mel is a fashion designer and illustrator based in the UK.

She loves to create beautiful visuals and products across various touch points from print to tactile for brands and retailers.

She creates bold, slightly off-beat graphics, fashion collections and illustrations  with a focus on pop culture.

Her motivation is to create art work and products that catches the eye and shouts out a point of difference.

With over ten years fashion design and illustration experience, Mel has been honoured to work with brands such as Gola, Airwalk, ASOS, Nasty Gal, Disney +  Mattel.

Natalie is an integrated designer and creative director with over 20 years' experience delivering brands and design-led creative projects and campaigns for agencies, broadcasters, production companies, start-ups, and corporate clients. She is a bold and prolific conceptual thinker and excels in strategy driven design processes. Having started her career in UK broadcast she became a branding designer on the London agency circuit working for clients such as BBC, ARD, MTV, FT, AWS and AIA. She now specialises on brand, campaign creative and immersive storytelling accelerated by motion and digital. Natalie is fluent in English and German.

We welcome new associates and collaborators when appropriate projects come along. If this is of interest to you, please get in touch via our Contact page.