We blend creativity with commercial understanding to deliver on business goals
Branding is about more than a pretty logo. Through our research and experience, we have identified the four aspects of a brand which make the biggest difference to commercial performance. Our unique BrandSeed brand development process focuses on these four areas: relevance to the customer, differentiation from competitors, authenticity and consistency.
Of brand relationships are driven by shared values
hbr.org
Higher chance of commanding price premium for brands perceived as different
Kantar Millward Brown
Of consumers say they would pay more to purchase from brands they trust
Salsify
Potential increase in revenue through consistent brand presentation
Lucidpress
Free brand healthcheck
Find out how your brand scores on these four crucial areas in our 5-minute survey, and receive recommendations on how to improve it
Get in touch
Email us your questions or arrange an informal consultation
Our remote-based structure of associates enables us to save you money while involving only the right people for each project. Meet the team…
We develop a bespoke package in order to fit each brand’s needs. This can range from a brand strategy and identity package for new brands, to a strategy review or visual identity refresh where evolution is more appropriate than revolution.
Sounds expensive? It needn’t be!
For smaller and early stage businesses, we’ve streamlined the branding process with our BrandSeed system, which supplements consultations with questionnaires and AI input to speed up the process and save further on costs.
Our brand strategy services
Brand strategy - create consistency and authenticity by applying the brand to all aspects of your business, from product to sales to your people
Customer persona and value proposition development - to build relevance to your customer’s needs
Stakeholder workshops - increase relevance by taking a wide variety of perspectives into consideration
Our brand identity services
Grow your brand’s consistency, relevance, authenticity and differentiation
Name development
Brand and logo design
Brand guidelines
Brand testing
Tone of voice guidelines
Messaging frameworks
Templates
Training
Once your brand identity is ready, we can apply it to all manner of digital, print, video and experiential materials, providing both design and copy.
‘We enjoyed working with them, and they developed a deep understanding of the brand. We believe that these materials will enable Lambretta to connect with new audiences as well as to reconnect with older ones.’
Chris Tague
Director of New Business Development
Global Trademark Licensing
‘We came to Sharp Sharp with a problem that we couldn’t quite work out how to navigate… Steve and Evan were fantastic to work with: challenging us when they needed to, and helping us navigate some very complex requirements. They came in and created a brand we’re all really proud of.’
Jess Bradley, Marketing Manager, Collingwood
‘The strategy document has helped us to clarify what the James Hunt brand stands for today, and sparked useful conversations about who our audiences are.’
Tim Collins
thebranddirector.com
“We’re delighted with our new branding and it’s been well received across our business. Sharp Sharp’s methodical approach encouraged us to re-evaluate our existing brand positioning. They provided a thorough service with creative flair… all our brand touchpoints express our vision and values and sit comfortably alongside the innovative organisations we work with.”
Vicky Fellows, Group Marketing Manager, IC Resources
Free brand healthcheck
Find out how your brand scores on these four crucial areas in our 5-minute survey, and receive recommendations on how to improve it
Get in touch
Email us your questions or arrange an informal consultation