Digital international B2B launch campaign

Briefed to create a launch campaign for this series about a serial killer hacker, I proposed a digital campaign in order to suit the subject matter and to stand apart from the more usual print campaigns used for FremantleMedia’s B2B launches.

I developed a concept for a fake dating microsite which then appeared to be hacked by the killer from the show before revealing the trailer and sales information. I then art directed a designer in my team plus a web developed on production of the microsite as well as digital advertising and a conventional print campaign.

This resulted in an engaging site, with users spending over two and a half minutes on the site on average. The campaign was also nominated for Best in Digital at the Promax BDA Awards.