Social media campaign graphics and style guide

The brief was to create friendly, informal social media branding for this innovative job sharing startup, plus to develop creative and apply them to a campaign promoting a Facebook page takeover targeting mothers.

I developed the mugs creative to illustrate the co-dependent nature of job sharing in a bold way, avoiding the usual workplace clichées.

The bold gradient backgrounds are intended to achieve standout in people’s feeds. Colours were fully tested for legibility, and accessibility advice included in the style guide in keeping with the brand’s inclusive aims.

I wrote and designed the Instagram style guide, and set up templates in Canva to enable the client to create their own graphic posts.