I have designed, animated and edited a range of videos for freelancer-powered professional and creative services provider Hoxby, which I am an associate of.

Unilever case study for Hoxby

An animated case study was required in order to showcase Hoxby’s successful work on Unilever’s Cleanipedia content hub. In order to maximise its use and the limited budget, I was briefed to create a video which could be recut as bite size chunks for use on social media, as well as played in its entirety.

Collaborating with the scriptwriters, Creative Director and marketeers, I designed, animated and edited the videos, which were then well received on social media, and the full length version is being used in pitches and presentations.

The Hoxby Foundation launch video

I was brought in to create a short launch video for The Hoxby Foundation, intended to generate interest from potential partners and explain what the Foundation does.

I was brought in towards the end of a wider branding project for The Hoxby Foundation, working alongside copywriters, branding designers, creative director and business directors.

I started out by helping to define the parameters of the video, and after some initial work exploring a different tone, it was decided to go with this upbeat look and feel.

As time and budget were limited and the piece needed to be part of the Hoxby family, I incorporated the new branding alongside a few animated elements from a previous Hoxby video. I added my own custom animations throughout and developed a fast-paced edit which was closely timed with the music track.

Hoxby is 5 animation

This was a fun project to work on, a video to celebrate the 5th birthday of Hoxby. I was supplied with an exuberant song created and performed by my fellow Hoxby Cat Lewis-Shand, along with a selection of photography.

I started out by putting together a rough animatic of the piece in order to establish the look and feel and to gauge the timing. Once this was approved, then I added suitably zingy animations to match the celebratory tone of the music.

It was all created at speed and on a tight budget, working as part of a remote team. The completed piece was published on Instagram as well as internally on Hoxby’s Slack channel.

What is Hoxby anyway?

I’ve been an associate with Hoxby for over a year now, and have really enjoyed meeting creatives from many different fields through project work as well as the Al Desko series of virtual meetups for creatives which I organise.

Hoxby has an active community of over 1,000 freelancers who can combine to tackle a wide variety of creative and business challenges. If you’d like to find out more then please get in touch!