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Licensing style guide, product & retail concepts

This edition of the cooking format became Australia’s highest rating non-sports show since 2001. An ambitious licensing campaign sprang out of this success. I was responsible for creative development of the brand and the style guide, along with retail and product concepts.

MasterChef Australia retail concept

MasterChef Australia retail concept

After developing the MasterChef Australia branding, style guide and product and packaging concepts, I commissioned a specialist design agency to create 3D renders of how this package would look in store.

Artwork: © FremantleMedia Limited

MasterChef Australia store concept

MasterChef Australia store concept

After developing the MasterChef Australia branding, style guide and product and packaging concepts, I commissioned a specialist design agency to create 3D renders of how this package would look in store.

Artwork: © FremantleMedia Limited

MasterChef Australia licensing style guide

MasterChef Australia licensing style guide

I designed this guide as a reference tool for existing licensees and also a sales tool for potential new licensees, and included packaging templates and product concepts in addition to the core brand elements.

Artwork: © FremantleMedia Limited

MasterChef Australia cooking classes advertising concept

MasterChef Australia cooking classes advertising concept

I created this ad mockup in order to sell in the concept of MasterChef Australia cooking classes to potential licensees.

Artwork: © FremantleMedia Limited

MasterChef Australia members club and cooking experience concepts

MasterChef Australia members club and cooking experience concepts

I designed these items to help licensees see the benefits of MasterChef Australia branded live experiences and members club.

Artwork: © FremantleMedia Limited

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