Sharp Sharp
Ethical fashion, Egyptian style
Nazeerah is an ethical fashion brand, based in Portland, USA. Its co-founders Emily Mikhaiel in the US and Mahmoud EL Gazzar in Egypt found creative inspiration from Egypt, and have sourced a network of ethical suppliers there.
The project brief was to provide overall creative direction for the Shopify website, as well as designing the homepage, sustainability page and navigation.
Using the brand identity developed by Alyssa English, we developed a homepage design with a high end fashion feel through the use of full width photos and videos, refined typography and subtle use of interactive elements such as rollovers. The Sustainability page, vital to build credibility for the brand, also received special attention. Interactivity and video were incorporated into the page in order to increase engagement with this more in-depth content. The look and feel of the homepage was applied to the rest of the site by Addmark Group in Egypt.
The site design was well received by Nazeerah’s Co-Founder and Creative Director, Emily Mikhaiel, and has helped to establish the brand's fashion and ethical credentials:
‘Steve was an absolute pleasure to work with. He has a great eye for design and was open to working collaboratively to incorporate some design elements that were important to me.
He’s responsive, professional, and very timely with his deliveries. Even when we had some delays on our end, he was understanding and flexible.’
Note: elements of the the live site differs in designs shown here, as some elements are yet to be implented.