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Licensing style guide

This licensing style guide for FremantleMedia’s adrenalin sports show was an exciting project to be involved with. Starting with little more than a logo, I developed the style guide liaising closely with FremantleMedia’s US licensing team in its development.

Pro Parkour composite graphic

Pro Parkour composite graphic

I commissioned and art directed the illustrated elements of this graphic, and combined them for use as a divider page in the Pro Parkour style guide.

Artwork: © FremantleMedia Limited

Pro Parkour style guide

Pro Parkour style guide

I created the look and feel for the guide, designed the document and commissioned illustrations to which expressed the freedom and flowing movement central to the spirit of this youth TV show.

Artwork: © FremantleMedia Limited

Pro Parkour apparel concepts

Pro Parkour apparel concepts

I designed these concepts using elements from the style guide which I created.

Artwork: © FremantleMedia Limited

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