Across the board design support, for a highly design-led company

The client

We’re delighted to be working with Shaw Contract EMEA as a key design provider for their EMEA division. Our work for Shaw Contract builds on our work related brands including furniture retailer Field & Hawken, and our Director Steve’s experience with brands including Grand Designs, House Doctor, Elgin & Hall and CVO Fire.

Shaw Contract is a leading global manufacturer of commercial flooring. Its EMEA division is headquartered in London, and includes a carbon-neutral manufacturing facility in Scotland. The company is heavily invested in design and sustainability, we love their ‘we are design optimists’ tagline.

What we’re doing

We’re providing design support for key campaigns and ad hoc creative needs. So far this has included:

• Resilient flooring sales and marketing campaign materials

• Learning materials presentation for a RIBA CPD unit

• Branding for a forthcoming company anniversary

• Ad hoc materials including social media posts, display graphics and presentations

We are providing a flexible service with fast turnaround times in order to support the busy EMEA marketing team. We are streamlining and optimising materials and implementing design production processes as we go.

This includes using motion and 3D elements to make learning materials more engaging and developing templates for advertisements in order to increase brand recognition. We’re streamlining production, for example by making materials available on Canva where appropriate in order for the internal team to update them in the future.

Results

The response from the client has been very positive, and the work of our Director and Designer Steve McInerny has impressed senior internal stakeholders as well as the US-based brand guardians.

“Steve has been a pleasure to work with - quick, flexible, and easy to collaborate with. He rapidly immersed himself in our sector, brand guidelines, and aesthetics, developing a strong understanding of our key stakeholders, both internally and externally. This ensured creative execution that was relevant and impactful. A perfect complement to our internal marketing team, Steve has enabled us to get off to a great start in 2026.”

Donna Howard
Marketing Manager, Europe, Middle East & Africa
Shaw Contract