Event branding & promotional product concepts

I have been responsible for the creation of branding and marketing materials for many B2B and B2C elements of FremantleMedia and Syco’s blockbuster brand. These include designing the US and global off air style guides, The X Factor Final off air branding, Live Tour logo, graphics for live events plus direction of motion graphics and video materials.

Clips and motion graphics from The X Factor Final VIP party. I created the core look and feel for the graphics, and directed designers in creating the display graphics.

Design: © FremantleMedia Limited

The X Factor Final VIP party materials

I created the look and feel for the materials, including the main branded Final background for the logo. I then designed a range of materials using this look and feel, directing team members on the creation of some elements.

Artwork: © FremantleMedia Limited

Core brand background for The X Factor Final VIP party

I developed this graphic background for use in off air materials surrounding the X Factor Final VIP party. It was rolled out on items including sponsors’ promotional products, event graphics and motion graphics on the night.

Event branding & promotional product concepts

The X Factor Final VIP party materials

Core brand background for The X Factor Final VIP party

Promotional product concepts for sponsors of The X Factor

The X Factor Australia Live Tour logo