I often have mixed feelings when the time comes to hand over a new brand to the client. One one hand it’s exciting to have completed my part in the project, but it can also mean missing out on being able to put the branding toolkit I’ve developed through its paces.

For this reason I was very pleased to be asked by Chief Nation to design three key of their key pieces of promotional collateral.

Infographic

I designed an infographic to inform people of how Chief Nation’s database of senior execs is put together, as well as to inspire potential clients on ways they could tap into this. The long format is intended to encourage scrolling on mobile screens.

Sales presentation

The presentation shown above is an important sales tool for Chief Nation. We worked hard to ensure that the design remained sleek and uncluttered, and I added animations in order to make it more visually engaging.

Case study design

Case studies are a key method for Chief Nation to build credibility and trust in prospective clients. I developed an organic look and feel which ties in with the brand’s ‘digital to human’ tagline, as well as with the infographic and presentation style.